This is the number one selling Umeshu (plum sake) in Japan and has a sweet nose with lots of plum essences. It is extremely popular on account that it tastes like Umeshu “like mom used to make,” which is code for rich, fat, gooey, sweet and bright. Umeshu is basically meant to be refreshing and Choya has that combination of sweetness and acidity that allows all of that plum flavor to roll on the tongue and dance in the palate. And don’t forget those fermented plums left in the fluid, sort of like the worm in the tequila! Choya should be served chilled or on the rocks, and is considered a dessert-like brew.